Portraiture

Artists & Artisans: Ross Skoggard & Ginette Pelletier

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The Artists’ Atelier

I feel like I truly hit the jackpot when I managed to book two incredibly talented artists together for this project. I paid a visit to their charming home to scout out their studio, and it was exactly as I had hoped it would be. The space was filled with beautiful natural light, surrounded by paintings, drawings, and art supplies scattered everywhere, creating an inspiring atmosphere. I also enjoyed hearing about the fascinating history of their home, known as “The Captain’s House,” where they warmly welcome guests as hosts for a cozy B&B. The old wood panelling, the impressive three-storey staircase, and all the stunning art on the walls—created not only by Ross and Ginette but also by Ross’s mother—added a deeply personal and artistic touch to the entire setting.

Rather than simply telling you about them here, I’ll encourage you to explore their impressive work firsthand through their own individual websites:

Ross Skoggard: https://www.rossskoggard.com/home

Ginette Pelletier: https://www.ginettepelletier.space

We had a great chat during the photoshoot, covering a wide range of topics. We talked about many aspects of Ross’s history and background, his mother’s rich art experience in China, and we delved into thoughtful discussions about art itself. It was truly enlightening to listen to their stories and reflections while I quietly moved around, capturing moments as unobtrusively as possible.

Here are some of my favourite images from the session.

The Power of YOU.

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People want to buy local, now more than ever!

Whether you’re a sole-proprietorship or a team of professionals, making that personal connection with your audience, your viewers and followers, is more important now than it ever was. I visit many small business websites that show what they do, what they sell, where they are, but very few show WHO they are.

If you own a business, YOU are your business.

People would rather buy from people, rather than businesses. Don't hide behind your logo. Show consumers who they will be dealing with, not just a voice on the other end of the phone. Put a face to that voice, on your website, advertising and social media. And not just yourself. Any member of your team that interacts with a customer, existing or potential, should be featured on your website and social media. Even if it’s only on the phone. Studies have shown, when a person can put a face to the voice, they are more willing to open up, communicate and listen.

Why do you think realtors go to the lengths of posting photos of themselves on their business cards, their websites, for sale signs, social media, and various other marketing platforms? It’s primarily to create a meaningful connection where there may not have been one before. This strategy aims to strike a chord with a potential client, as they have understood and implemented for years!

When you browse through a list of realtors on a website, do you find yourself choosing one with a welcoming portrait, or are you more inclined to select one with a generic blank icon?

Not only does having a personal image help to establish a relationship, but it also serves as a powerful memory trigger that can reinforce that connection and allow it to flourish.

So, why not harness the unique power of YOU to enhance your own business presence?

Visit our portfolio for ideas!